Google Analytics 4 & Privacy-First Measurement
Google Analytics has been well renowned as the market leader of web analytics for many years, helping marketers to make data-driven decisions by providing key insights on online user behaviour.
As of March 16th 2022, Google announced that the mainstream version of Google Analytics labelled “Universal Analytics” will be deprecated in July 2023, presenting Google Analytics 4 (GA4) as the future of the platform.
This guide provides an up-to-date overview of GA4’s key features, including critical privacy controls and first-party data enablers that will help your organisation to future-proof your approach to web analytics.
By reading this guide you will understand: